What makes a country rise to the top of the ‘Good Country Index’, is how much it contributes to the welfare of the entire planet. Conversely a ‘bad’ country does the opposite. The Index measures how much each of the 163 countries on the list contributes to the planet, and to the human race, through their policies and behaviors.
Most governments feel that their responsibility is to their own citizens, not the planet. ‘Make my country great again!’ is what many leaders hear from the people who voted for them. But often, this means that other countries, including the planet itself, are getting worse in the process. Anholt advocates for a new ‘culture of governance’, which he calls ‘the Dual Mandate’.
“One day soon, the casual nationalism that characterizes almost all political and economic discussions will seem as outdated and offensive as sexism and racism do today. Leaders must realize that they're responsible not only for their own people, but for every man, woman, child and animal on the planet; not just responsible for their own slice of territory, but for every square inch of the earth's surface and the atmosphere above it.” (From the Good Country website).
This, in fact, makes Anholt’s Index the first global ‘watchdog’ of its kind.
It really makes a lot of sense, since the most important challenges facing humanity right now are global in nature: Problems like global warming, migration, human rights and poverty, do not recognize borders; they cannot be solved on a national level, no matter how well-off a country is. The Good Country Index is interested in how MUCH countries are doing, not how WELL countries are doing.