Tom Kando
The other day, I tried to log onto my website. First, I just Googled myself, typing in my name.
Later, I typed in my website’s name.
I got nowhere both ways.
When I typed in my name, thousands of search results came up, as usual. Many of the first few start with my name followed by various things. Then, scrolling down the first few pages of search results, you encounter more and more slightly distorted entries, some sites with a middle initial, and further down an increasing number of websites with names that resemble mine but have nothing to do with me, many in Japan, Africa and elsewhere.
So I start clicking on some of the first few entries, those that spell my name correctly, and you know what? Nothing comes up. Instead of opening the website that I click on, Google sends me a terse computerese message telling me that this website and this person do not exist.
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